Established in 2006, our story began with just one product – our original eyelash conditioning serum – inspired by the immense love between our founder, Michael Brinkenhoff, M.D., and his beloved wife Gayle, as a solution to help her feel beautiful during her courageous fight against breast cancer. From that single, original product comes an entire collection of beauty-enhancing, solution oriented cosmetics that revitalize the natural beauty and inner spirit of all women while giving back to the cause that started it all. At RevitaLash® Cosmetics we honor Gayle’s courage and strength every month of the year by supporting breast cancer awareness, research, and education initiatives year-round, not just in October. This is our Eternally Pink pledge.his is our Eternally Pink pledge.