Creative visionary François Nars launched NARS Cosmetics with 12 lipsticks in 1994, inspiring self - expression, creativity, and artistry with uncompromising pigment purity and imaginative color. NARS’ boundary - pushing approach manifests from audacious products to daring stories and striking campaigns — bringing high - style, impressive creativity and forward thinking to beauty. With every product, endless opportunities for expressio n: “Don’t hold back. Be bold. It encourages others to do the same.”