Initio Parfums Prives is a niche fragrance brand that pushes boundaries and leaves a lasting impression. Its distinctive packaging reflects the brand’s edgy and contemporary aesthetic and acts like a preview to the statement-making scents it holds. Initio’s fragrances are known to be daring, alluring and powerful such as the Oud for Greatness Eau de Parfum. This best-selling creation from the perfume house shines a spotlight on the highly valued and aromatic ingredient in the fragrance world — oud. Other prominent creations from the brand are the Musk Therapy, Paragon and Rehab perfumes from the Hedonist collection. They are made from luxurious and exotic elements that sets them apart in the world of niche fragrances. Discover Initio label below.