Experience a greater freedom of expression with unisex fragrances. They reject perfume cliches such as florals are feminine and musky scents are for masculine, and allows you to choose whatever you desire, no matter what gender you belong to. Several perfumery houses and niche brands are now creating perfumes incorporating this liberating concept. Fragrances are now inspired by imaginary places, emotions, and moments that are not limited to a man or a woman but rather shared by the human race. For instance, Byredo’s Mojave Ghost is inspired by the soulful beauty of the Mojave desert. French fashion house Maison Margiela’s Replica Under the Lemon Trees is reminiscent of a refreshing nap under a lemon tree after a summer day stroll and Santal 33 by Le Labo bottles the early west American landscape with its sandalwood notes. Other brands that have joined the movement include Jo Malone, Diptyque, Penhaligons, Henry Creed among countless others. Explore the Kuwait edit to learn more.