HAPTA Device

The Lancôme HAPTA is a groundbreaking assisted lipstick application device designed to make beauty more accessible, intuitive, and empowering for all. As the world’s first handheld computerized makeup applicator, it supports users with limited hand, wrist, or arm mobility through advanced self-leveling technology and real-time motion sensors. Offering 360° rotation and up to 70° of flexion, HAPTA seamlessly compensates for movement to deliver a steady, precise lipstick application without effort. Powered by electronic motion-stabilizing technology with internal motors and multi-axis accelerometers, it continuously adjusts to keep the lipstick perfectly aligned. Finished with an ergonomic, lightweight, easy-grip design, HAPTA transforms everyday makeup into a comfortable, confident, and truly inclusive experience.